Why Outsource Customer Acquisition?

It costs 5-10x more to acquire a new customer than to retain an existing one. Yet, unless you already have a huge customer base and are really good at up- and cross-selling, you still need new clients to grow your business. So, how do you do it in a cost-efficient and predictable way?

Outsourcing your customer acquisition might just be the answer. However, a lot of business owners find the thought of outsourcing their businesses acquisition and releasing some control to someone else disconcerting. We are here to help provide an understanding of the advantages. When done right, outsourcing your customer acquisition will not only benefit your day to day operations, but will also help your loyal customers receive 5-star service, and add a new range of clients to your growing customer base.

Let the experts deal with it
Sometimes, it is easy to focus solely on the expansion of a business, without thinking through the process strategically and methodically. Whether it be through customer expansion, offering new products and services, or outsourcing teams, rushing into any of these, without careful consideration, and trying to do it independently, may not be the best idea. Tackling customer acquisition on your own is a big task and a significant investment; do you have a backup plan? Outsourcing to another company that specialises in this area, to help you generate leads and sales, can maximise your business and its potential. They have plans, protocols and often training budgets, that can be implemented immediately. By outsourcing your lead generation and customer acquisition, you use another company’s strengths to make a positive impact on your growing business.
You get to keep the ownership
You have no doubt poured your heart and soul into ensuring your business is a success. It is yours, and no doubt you feel a strong sense of pride and ownership. Or perhaps you are a manager in a business, and you feel that you must be in control of everything at all times. Whatever your situation, it is can be difficult to let go of the reigns, but you must remember that you are helping your business to grow and develop by outsourcing. You will still be there, you will still be in control, you will still be contacted and consulted, and above all, you will still be the decision maker. It is important to realise that while you are an asset to your company, by outsourcing customer acquisition your business is gaining specialised knowledge; helpers with a new skillset who make your business their priority. They understand what works and what does not. You inform them about all aspects of your business and explain who you want to target, and what you expect from their service. They report to you; you are in control.
Go where the customers are
Everyone has their own preferences, be it for a certain social media outlet, or other methods of contact. We are all different. Whilst one consumer is obsessed with social media and would advise you to advertise through a channel like that to help your business, that may not be the target market you want to attract. Outsourcing customer acquisition means the experts analyse the consumer data and work with you to decide where and how to target your desired customers. Essentially, they work with you on how to best spend your hard-earned dollars to get the greatest targeted return on investment.
Reach and connect with your target customers
To be a successful business, you need to stand above the rest to reach a greater audience; people who do not live in your neighbourhood, people you may have never met, people who did not know you existed. What better way to increase your customer reach than to outsource? As small businesses, we are often limited in our ability to reach out to new clientele; we are often competing with the bigger companies and their flexible budgets to market and advertise in the most effective ways. Enlisting experts who have the knowledge and experience to reach and connect with people out of your postcode, people who you would not think to contact, and may well be your target consumers, makes sound business sense.